On 28 October 1906, a train on the Pennsylvania Railroad was involved in a tragic accident. Closely monitoring the case was the expert in public relations, Ivy Lee. Instead of seeking to hide the most tragic facts and wait to see the news coverage of the accident, Lee decided to anticipate them. He gave reporters a document, reporting the event from the perspective of the Pennsylvania Railroad. Thus, the first press release was born.
Luís Paixão Martins, Communication and Public Relations Consultant, departed from the PESO (Paid, Earned, Shared, Owned) model to develop a new way of thinking about public relations: the IP3 (I from Influenced, P1 - Own, P2 - Shared and P3 - Paid).
Bacon and eggs, the most American of breakfasts. A meal served on a tray by Edward Bernays. In the 20’s, Public Relations extended their remit to food and whipped up a media campaign which changed forever the habits of the families.
A state service, the Information Arcade begins at end of the reign of D. Luís I, during the constitutional monarchy, and lasted until the second Provisional Government of the PREC (presided by Prime-Minister Vasco Gonçalves). A research by Vasco Ribeiro (Universidade do Porto)
In 1928, Edward Bernays launched the work that has seen him coined the "Father of Public Relations". In Propaganda, he adapted psychological concepts to the sphere of communication and explored the role of this tool for shaping public opinion.
In October 1984, the debate between Reagan and Mondale began the most iconic tradition in American political communication. Spin room was the name given to the place where campaign advisors and political parties get together after the debate, all with one goal: to "sell a narrative".