The world of narratives

Brands, companies and organizations are made up of narratives. Storytelling is a classic communication strategy whose notoriety and value as increased with the growth of the "Entertainment" factor in the Communication process.

They are the protagonists of one of the most influent industries in the World, but their notoriety is very low. Discover the major names in Public Relations. Get to know their thoughts and analyse their contributions to the Council in Communication.

There are several institutions of excellence in PR (Public Relations). See them here.

Here is a list of some of the best courses in Portugal and abroad, if you want to work in Public Relations.

Contact is permanent, Communication is intantaneous. With our world turned into a Global Village, PR have adapted through the creation of new tools. There are recent subjects, such as Online Reputation Management (ORM), that quickly become the trends of the new era.